Best 12 FullStory Competitors & Alternatives in 2023

To make your search for a new tool easier, we’ve compiled a list of the 12 Best FullStory competitors. Enjoy!

But how about doing a FullStory review first, before presenting you with all the nice stuff?

What is FullStory?

An online digital intelligence platform called FullStory enhances customer experiences. It allows users to keep tabs on and analyze each customer’s behavior. Everything is automatically stored, including page transitions and clicks. All team members have access to the sorted data, which can be employed to influence company choices.

FullStory reviews

These FullStory reviews are based on the information from Capterra:

Overall Score – 4.6/5 

Ease of Use – 4.4/5

Customer Service – 4.3/5 

Value for money – 4.1/5

FullStory Features

• Dashboards
• Funnels & Conversions
• User Segments
• Heatmaps
• Session Replay
• Frustration Signals
• Journey Mapping

Pros

• The innovative feature allows consumers to find important insights quickly
• Shows engineering and UX teams exactly what improvements are needed; even beginners may handle it easily
• Deep analytics – details like “rage clicks”, device breackdown, etc.

Cons

These are a couple of reasons why you might be interested in FullStory competitors:

• Limited toolkit –  FullStory’s users have complained about some features being useless or hard to implement.
• According to some reviews the tool can be a bit slow
• Limited timeframe for result evaluation  – This Hotjar alternative only stores your data for a limited period.

Best 12 FullStory competitors:

1. UXtweak
2. Hotjar
3. Smartlook
4. Glassbox
5. Contentsquare
6. Heap
7. LogRocket
8. Pendo
9. Mouseflow
10. Quantum Metric
11. Mixpanel
12. Amplitude Analytics

Here’s a quick comparison table of best FullStory competitors, their pricing and ratings from Capterra:

UXtweak

The first one out of the Fullstory competitors, UXtweak provides efficient tools for usability testing of websites and web apps, including information architecture research and user behavior analytics, from prototype to production.

With this platform you can not only replace Fullstory’s session replay and heatmaps features but also streamline your UX research with an extensive list of many other research tools.

Features

• Moderated & Unmoderated usability studies
• Prototype testing
• Mobile app testing
• Card Sorting & Tree Testing
• Preference testing
• 5 second test
• Surveys
• First click testing
• Session recording

Pros

• Advanced analytics that are easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior. 
• 155M+ User Panel to recruit participants from
• Recruiting Widget – allows you to turn real website visitors into testers
• Intuitive UI and easy set-up
• Free plan available

Cons

• Mobile testing only available on iOS.

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.9/5 
• Ease of Use – 4.8/5
• Customer Service – 5/5 
• Value for money – 4.8/5

Pricing & Plans

UXtweak offers a variety of plans for any type of project. Their free plan is unlimited in time for small projects. You can also choose a pro plan only for $80/month, billed annually. 

Judging by these numbers we can say that UXtweak is one of the most affordable user testing platforms out there. See for yourself! Create a free account now and choose one of the plans which suits you the best!

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HotJar

With the use of heatmaps, Hotjar, a cloud-based customer experience management solution, allows companies of all types to track and examine website visitors’ click, tapping, and scrolling actions.

Marketing professionals can monitor user sessions and identify usability issues dependent on navigational structures.

Features

• Heatmaps
• Recordings
• Feedback
• Surveys

 Pros

• Within session recordings, there are numerous filtering options that let you select recordings and users that suit your needs.
• It has a simple user interface and is straightforward to navigate.
• The support staff appears to be available at all times to offer any aid and support.

Cons

• The number of recordings that are available is limited by restricted plan tiers
• Sometimes the recordings get stuck and you can’t see the full user path

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.7/5 
• Ease of Use – 4.6/5
• Customer Service – 4.5/5 
• Value for money – 4.5/5

Pricing & Plans

Up to 35 sessions per day, unlimited heatmaps, and 1,050 recordings per month are all included in Hotjar’s basic free subscription. Paid plans start from $32.

Smartlook

Businesses of all sizes can benefit from the user behavior and insights provided by Smartlook, a cloud- and mobile-based quantitative data analysis solution. For each user activity, Smartlook provides an explanation of “what” and “why.”

Visitors’ records, event tracking, funnels, and heatmaps are among the software’s main features. Replaying video sessions with Smartlook lets you recognize consumers, spot JavaScript bugs, and share records with other team members.

Features

• Heatmaps
• Funnels
• Events
• Session Recordings
• Cross-platform

 Pros

• Dashboard that is well-designed and adaptable for quick website monitoring.
• You can immediately trace the sessions of your visitors because it operates in “actual” real-time.

Cons

• The ability to tag or folder-organize the recordings is not available
• Not ideal for complicated business that requires funnel analysis to go deeper into customer behavior

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.7/5 
• Ease of Use – 4.7/5
• Customer Service – 4.5/5 
• Value for money – 4.4/5

Pricing & Plans

Smartlook has a free plan with a limit of 1,500 Sessions per month. Paid plans start at € 31 per month.

Glassbox

Glassbox enables businesses to design a frictionless digital user experience. Glassbox assists teams in prioritizing customer experience and digital product improvements from a single collaboration solution with AI-driven visualization and analytics capabilities.

Teams from many departments inside the company, including marketing, compliance, and IT, can see the customer journey, comprehend user challenges, and optimize each stage. 

Features

• Interaction & Heatmaps
• Funnel Analysis
• Mobile App Analytics
• Session Replay
• Product Analytics

 Pros

• Their session replay fills in the gap to explain what occurred
• The strength of Glassbox is its fundamental capacity to gain insight into the consumer experience

Cons

• The email templates are hostile and formal
• The new UI has had some minor bugs

Reviews

Based on the information provided by G2: 

• Ease of Setup – 9.7/10 
• Ease of Use – 9.5/10
• Customer Service – 9.8/10 

Pricing & Plans

Available upon request.

Contentsquare

In order to boost the digital consumer experience, sales, and income, organizations that sell goods or services through websites or apps should consider using Contentsquare.

This cloud-based digital experience analytics platform monitors billions of digital interactions and transforms these digital behaviors into smart suggestions that anybody can use to enhance the customer experience, increase sales, and spark innovation.

Features

• Session Replay  
• Zone-based Heatmaps  
• Merchandising Analysis  
• Mobile App Analysis 
• Impact Quantification  
• AI Insights  
• Struggle and Error Analysis 
• Web Performance Monitoring 

Pros

• It is really user-friendly, and the support is great
• Clear and practical insights are provided by the customer path mapping and experiential metrics

Cons

• You might need some time at first to become familiar with the tools

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.8/5 
• Ease of Use – 4.4/5
• Customer Service – 4.9/5 
• Value for money – 4.4/5

Pricing & Plans

Available upon request.

Heap

With the help of the digital insights platform Heap, you can swiftly increase conversion, customer satisfaction, and retention by having a thorough picture of the digital journeys of your consumers.

Without the need for engineering, obtain comprehensive data with a single snippet that automatically records every user’s whole digital experience on your product or website. You’ll receive the comprehensive dataset available, controlled and structured for best use.

Features

• Session Replay  
• Segments 
• Dashboards
• Charts
• Journeys 

Pros

• Agility in the presentation of context-relevant data layers
• Ability to identify user problem areas so that your team can improve the user experience

Cons

• There could occasionally be some unpleasant bugs
• You do need to have the appropriate training in order to use the platform

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.6/5 
• Ease of Use – 4.2/5
• Customer Service – 4.3/5 
• Value for money – 4.5/5

Pricing & Plans

Available upon request.

LogRocket

Modern session replay and monitoring technology from LogRocket gives product development and engineering teams unrestricted access to customer behavior data and insights into how to improve every user experience.

LogRocket is easy to install and operate. They also give users access to a variety of integrations that make integrating with pre-existing applications straightforward.

Features

• Session Replay  
• Frontend Performance Monitoring
• Product Analytics
• Error Tracking and Issue Management
• Machine Learning

Pros

• Platform offers a great deal of clarity, which facilitates quick and painless resolution of consumer difficulties
• Great UX makes it very simple to uncover flaws and issues in your system, especially when the customer is unable to describe the flow in detail

Cons

• LogRocket feels a little intrusive because of how much data it gathers

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.9/5 
• Ease of Use – 4.6/5
• Customer Service – 4.9/5 
• Value for money – 4.3/5

Pricing & Plans

LogRocket has its own free version with a limit of 1,000 sessions per month. Paid plans start from $99 per month. 

Pendo

Pendo is a product management tool that assists companies in the health, financial services, and edtech sectors in streamlining processes related to client retention, user onboarding, product planning, and other areas.

It gives data analysts the ability to follow the usage of particular features and the overall product across online and mobile applications. Members of the team can develop and disseminate surveys and polls using Pendo to gain quantitative and qualitative insights into client reaction.

Features

• In-app Guides 
• Feedback
• Analytics
• Roadmaps
• SaaS Portfolio Insights

Pros

• You may create messaging using a simple design tool without having any technological skills
• Simple user event-based triggers for messaging
• Excellent functionality for receiving user input and NPS ratings

Cons

• Since the Mobile app tries to fit in a lot of info, it can be challenging to navigate through that on a mobile device

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.5/5 
• Ease of Use – 4.1/5
• Customer Service – 4.6/5 
• Value for money – 4.3/5

Pricing & Plans

Free plan is available. Paid solution is 7K/year.

Mouseflow

Mouseflow is a technology that employs behavior analytics to improve user experiences on websites in order to boost conversion rates. It is perfect for product managers, digital marketers, UX specialists, start-ups, small enterprises, and big businesses.

Features

• Session Replay
• Heatmaps
• Forms
• Conversion Funnels
• User Feedback

Pros

• Good HeatMaps are produced by Mouseflow with exceptional skill. These provide you a clearer picture of how users are interacting with a page. 
• The information that Mouseflow records or captures is rather simple to interpret.

Cons

• It can be a little challenging to comprehend all the features

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.7/5 
• Ease of Use – 4.6/5
• Customer Service – 4.6/5 
• Value for money – 4.4/5

Pricing & Plans

Mouseflow has a free plan with a limit of 500 recordings per month. And paid plans start at $31 per month, billed annually.

Quantum Metric

The Digital Experience Intelligence platform, Quantum Metric, gives fast data-driven insights and unprecedented visibility into every consumer encounter throughout all devices. Quantum Metric’s security and performance framework enables clients to get real-time user data safely and at scale.

Features

• Session Replay
• Journeys
• Page analytics
• Experience alerts
• Performance monitoring

Pros

• Recorded sessions are simple to distribute to a larger crew.
• Numerous possibilities for selecting and locating the required session recordings

Cons

• On occasion, it doesn’t accurately reflect the data.
• Sometimes, it could be difficult to navigate and be aware of all the capabilities that it might have.

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.7/5 
• Ease of Use – 3.5/5
• Customer Service – 5/5 
• Value for money – 4.8/5

Pricing & Plans

Available upon request.

Mixpanel

Mixpanel is a product analytics service that assists companies in tracking customer journeys and gaining insights into consumer responses. Mixpanel uses data to assist businesses in measuring what counts, making choices quickly, and creating better products.

Teams can simply examine how and why consumers interact, convert, and retain – in real-time, across devices – with the help of our robust, self-serve product analytics solution to enhance their user experience.

Features

• Team Boards $ Alerts
• Interactive Reports
• Limitless Segmentation
• Group Analytics
• Data Integration 

Pros

• Mixpanel assists us in customizing the board and workspace, greatly improving comfort.
• It offers capabilities to categorize clients, prioritize their recommendations and tastes, and save all of this crucial data

Cons

• The interface is comprehensive and filled with features and tools, but because there are so many options, using each one might be complex.

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.5/5 
• Ease of Use – 4.0/5
• Customer Service – 4.2/5 
• Value for money – 4.1/5

Pricing & Plans

Mixpanel has a free plan with a limit of some features. And paid plans start at $25 per month.

Amplitude Analytics

Amplitude is a platform for product analytics that enables companies to track customers using group analytics. The platform employs behavioral reports to analyze how people interact with items and offers real-time tips to speed up work. The use of conversion and retention analytics aids in business growth.

Features

• User Segmentation 
• Funnels
• Dashboards
• User Path Tracking
• Real-Time Insights

Pros

• Test results with numbers and confidence levels are easily generated.
• Offers a wide range of graphs, including views of data that are unique

Cons

• The database function and its updating are frequently somewhat delayed.
• It should be mentioned that while its layout is quite user-friendly, it is a little disorganized when it comes to planning events in a systematic way.

Reviews

Based on the information provided by Capterra: 

• Overall Score – 4.5/5 
• Ease of Use – 4.0/5
• Customer Service – 4.4/5 
• Value for money – 4.4/5

Pricing & Plans

Available upon request.

Ready to choose one of these FullStory competitors?

We are here to help you make it happen! We hope that this list of FullStory competitors was helpful and that you are now prepared to enhance your website. Create a free UXtweak account or schedule a demo call to make it a place where your users will be happy to return.