The whole reason you’re conducting UX research is to improve user experience, but how do you know if you’re successful? By measuring UX effectiveness. Read more ...
Empathizing with users requires you to put yourself in their shoes, and depending on your research needs, one of the best ways to do that is with a contextual inquiry. Read more ...
UX is all about empathizing with users in an effort to iteratively develop an ideal solution, and one of the most helpful deliverables is a user scenario. Read more ...
When it comes to new digital solutions or features, UX prototyping is one of the most important stages, especially for researchers. So what is UX prototyping and how can you incorporate it into your workflow? Read more ...