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4 Best 5 Second Test Tools

It all comes down to first impressions. According to several studies, a user's opinion of your website may be formed in a matter of 5 seconds. How can you find out what people are thinking after those first five seconds? Well, allow us to introduce you to Five Second Test tools.

There is a number of 5 second test tools on the market, but in this article, we will introduce you to the top 4 that are worth trying.

So, what exactly is a 5 Second Test? 

The five second test is a type of usability testing that allows you to see what information consumers take away from your website and how they react to a design in the first couple of seconds. They’re widely used to see if web pages are expressing their intended message successfully. This type of test delivers both qualitative and quantitative research data.

How does a 5 Second Test work?

To conduct a five second test, just show the respondents an image (design, mock-up or screenshot, such as that of your landing page) for a number of seconds. The participants may also be provided with some background on what to watch out for, depending on the test’s objective. Following that, the participant is asked a series of questions on what they recall about the design from their first impression.

An image you show the participants can be a design, a website page, a prototype, a logo, and so on. If you’ve done a few usability tests you then may utilize the 5 second test to prepare some high-fidelity designs. 

What are the advantages of 5 Second Tests?

Here are some of the advantages of conducting a five second test.


It’s rather fast and simple to obtain 5 second test results. You can get both qualitative and quantitative insights in a matter of seconds.


Any product, such as a website, application, corporate logo, or packaging design may be evaluated via the five second test.


Preparation and assessment can both be completed in a short amount of time. A 5 second test may be completed in a matter of minutes, usually less than 5. 


Test transferability refers to the capacity to conduct a test in practically any environment and at any place. Test settings that can be imagined include the street, the test lab and, of course, online testing.

What are the limitations of a 5 Second Test? 

A five second test’s simplicity is also its limitation. It is good to gauge the effectiveness of users’ first impressions. However, if you want to test other aspects of user experience, have users interact with more complex designs and prototypes and have them complete longer tasks you should choose another usability testing tool.

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So which 5 Second Test Tool should you choose? 

There are a variety of UX tools on the market that provide five second tests as one of their features. However, in this post, we’ll show you the top four, which are the best in terms of price and quality.

Here is the list of 4 Best 5 Second Test Tools on the market:

  1. UXtweak
  2. Maze
  3. UsabilityHub
  4. Useberry


UXtweak offers powerful usability testing tools for websites and web apps, from prototype to production, as well as information architecture research and user behavior analytics. UXtweak offers a great five second test tool that is quick and easy to set up. We provide you with advanced analytics and pleasant UI on the best price-quality ratio. 

The great thing is, you can create a free account and conduct your 5 second tests absolutely with no charge!

5 second test tools

Reasons why to use 5 Second Test with UXtweak:

  • Rapid and effective tests
  • It’s simple to use and has a nice UI
  • Nothing has to be installed; simply send the testers a link to the study, use a Recruiting Widget to recruit testers from your own site, or order testers via UXtweak’s User Panel
  • You can customize the research to your liking
  • Advanced analytics


  • Supports only 10 languages


UXtweak offers a free starting plan that includes an unlimited number of live studies and no time restrictions, making it ideal for smaller projects. 

You may also select between a pro plan, which costs just 70€/per month, or a customized plan, which is tailored to your unique needs. 

Try UXtweak’s 5 Second Test tool for yourself now!


Maze gives product and marketing teams the ability to test anything from prototypes to copy, as well as gather user feedback, all in one spot. With their tool, you can quickly collect user feedback across teams and collaborate to improve user experiences. 

They also offer a good five second testing tool, however, on a bit pricier side.

5 second test tools

Why Maze?

  • Easy and quick setup
  • Fast insights
  • Pleasant UI


  • They don’t offer a lot of demographic possibilities from which to choose a user base
  • For a newbie, it might be hard to understand the results 
  • It may take longer to load


Maze offers a free plan, which allows only 1 project and 100 respondents per month.

You can also choose their professional plan which starts at $50/per month but with only 10 active projects and 250 respondents allowed. 


UsabilityHub is another remote user research platform. They offer a couple of testing tools to help you validate any design decision on videos, logos, packaging, or animations. A five second test is also included in their toolkit. 

5 second test tools

Why UsabilityHub? 

  • Speedy customer experience feedback
  • Built-in participant panel
  • Nice UI


  • You get textual response to your study questions 
  • There isn’t enough help for less experienced users to get the most out of their testing
  • Unclear instructions 
  • Weak testers panel causes frustration among users because of the poor quality of responses


The free version is just for testing purposes and lasts no more than 2 minutes. 

Their Basic plan is 67€ (79$) per month and allows you to test for up to 5 minutes.

Pro plan costs 168€ (199$) per month and includes multi-user plans, unlimited testing, and bespoke branding.


A user testing service that collaborates with popular prototyping platforms such as Xd, Figma, or Sketch. Just like all the tools above it doesn’t require any coding, making it a good fit for Marketers, Product Managers, Business Owners, or Developers. Useberry provides 5 Second Testing for testing microcopies, CTAs, variation performance, and design variations. 

5 second test tools

Why Useberry?

  • You can get access to audiences from 34 countries
  • Testing of Micro Copies, CTAs, variation performance, and design variants 


  • Does not run on mobile devices
  • It is not for Large Enterprises
  • Free plan doesn’t allow you to do much


A free plan allows you to gather up to ten answers. The basic plan is 28€ (33$) per month and allows you to work on three projects. The Pro plan, which includes an unlimited number of tests and replies, costs 57€ (67$) each month.

How to conduct a 5 second test?

You have an overview of the tools at your disposal, let’s get into how you actually conduct a 5 second test.

5 second test

1.) Define a goal

When conducting any type of usability testing the first thing you need to define is a clear goal. What are you trying to accomplish with your test? Which design or part of your interface are you going to test?

2.) Upload your design to a 5 second test tool

Hopefully, our blog has provided you with enough information, so that by now you have a favorite. 

3.) Create the questions

Bearing your goal in mind you can now create specific questions for users to answer after you will show them your design.

4.) Publish the test and share it

After your test is created it is time to recruit the participants. You can share a link to the test on your social media, website, via mail, or recruit participants through a User Panel.

5.) Analyze the results

Once the test is concluded you can start analyzing the data you have collected. You can use in-build analytics in your 5 second test tool to gain insight. Don’t forget to create some actionable next steps that will help you incorporate your finding into your designs.

5 Second Test Example Questions

Here are a few examples of questions that you can ask in a 5 second test:

  • What do you think is the purpose of the website?
  • What is the main thing you remember about the design?
  • What was your first impression?
  • Would you like to spend more time on the page?
  • Who do you think is the target audience of this page?
  • Was there anything you didn’t like about the design?
  • Would you change anything? If yes what?
  • Describe in 3 words how did that design make you feel.

When, if not now?

We hope you found our article useful and that you have found your favorite 5 Second Test tool. Why not give it a go right now? Try UXtweak to conduct your first five second test and learn what the users think of your design in only 5 seconds.

People also ask (FAQ)

What is a 5 second test?

A 5 second test is a type of usability test used to quickly evaluate the impression of a design or interface. Participants are shown a design for 5 seconds and then asked to recall as much information as possible about what they saw. The purpose of this test is to determine if a design is clear, intuitive, and effectively communicates its intended message. A 5 second test is typically done using an online tool.

What is the 5 second rule in UX and UI?

The 5 second rule refers to the idea that users should be able to understand the purpose of a design within the first 5 seconds of interacting with it. This rule emphasizes the importance of clear and intuitive designs and interfaces for the best user experience.

What are first click tests?

A first click test is a usability testing method used to evaluate the effectiveness of a design or interface. If the place where a user clicks first leads them to the right path toward their goal completion, it indicates the design is clear and intuitive.

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